Conference paper information

Optimizing consumer value propositions in flexibility energy markets: strategies to enhance participation and mitigate pains

V.K. Moreno, C. Valor, J.P. Chaves

European Forum for Studies of Policies for Research and Innovation - Eu-SPRI 2024, Enschede (Netherlands). 04-07 June 2024

Spanish layman's summary:

Este estudio investiga las preferencias del consumidor que mejoran la participación en la flexibilidad energética, utilizando entrevistas de cuatro países para identificar motivaciones y barreras, y sugiere propuestas de valor adaptadas para abordar los inconvenientes del consumidor.

English layman's summary:

This study investigates consumer preferences that enhance participation in energy flexibility, using interviews from four countries to identify motivations and barriers, and suggests tailored value propositions to address consumer pains.

Keywords: Consumer Value Propositions, Energy Flexibility, Service-Dominant Logic, Energy Policy, Sustainable Energy Behavior

Publication date: 04-Jun-2024.

Citation:
V.K. Moreno, C. Valor, J.P. Chaves, "Optimizing consumer value propositions in flexibility energy markets: strategies to enhance participation and mitigate pains", presented at European Forum for Studies of Policies for Research and Innovation - Eu-SPRI 2024, Enschede, Netherlands, 04-07 June 2024

Research topics:

Managerial transitions to sustainability (SDG) and disruptive business models
Management and measurement of stakeholder satisfaction
Green technologies adoption and consumer engagement

Research groups:

Instituto de Investigación Tecnológica (IIT)

IIT-24-110C

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